In the past decade, social media platforms have become increasingly important for communication. This has affected how businesses interact with their customers, including law firms which have also embraced this trend.
Here are some valuable tips in the legal field to assist your company or office in expanding on Instagram. Be sure to read until the end as we have curated the most effective methods to connect with an audience in the legal industry.
How can one increase their significance on Instagram?
This question varies over time due to the continuous introduction of new features and updates on Instagram.
Between trial and error, it can be noted that Instagram is an excellent communication platform for businesses to connect with their target audience effectively. It is a favorable environment for engagement, involvement, and gaining insights.
It is crucial to keep in mind that when a customer seeks out an Instagram business, they are seeking a closer connection with that brand or industry. Therefore, it is highly likely that individuals visiting your profile for legal services are interested in determining whether the service your office offers is consistent with your values, principles, and vision.
So, here is the million-dollar question: Does your office’s Instagram provide that sense of closeness?
If you answered NO, it’s time to focus on engagement in three key areas of Instagram.
Could you please provide me with the specific text you would like me to paraphrase?
The feature enables users to generate and share temporary content like photos and videos that are accessible for just 24 hours.
Recommendation:
Create question prompts related to your field of expertise that spark curiosity, such as:
- Text: Have you read the latest regulations in the Law regarding _____? What is your primary legal question?
- Do you understand the process for requesting _____? Feel free to ask your main question here.
- Are you experiencing difficulties with [specific public organization, such as Social Security]? What is your primary concern?
- Have you hired a service and the provider didn’t fulfill their promises? Share your concerns here.
- Have you ever been disappointed by a company? Share your experience in the box below and let us know what you’d like to learn more about!
- Text: Unsure about how to sign up for your ____? What information do you require?
The most effective way to respond to questions is through video, as it helps foster a close relationship and establish credibility, thus enhancing the impact of your content.
Many times, these video replies can be shared as a reel, so make sure you create content that captures the attention of your followers.
Utilize surveys in conjunction with question boxes – refer to the example below:
“Is it feasible to attain [a certain advantage] if you have the ability?” Respond with “YES” or “NO.”
Add a question box with the following text as a supplement.
Phrase: “Feel free to address any uncertainties regarding the topic at hand. If there are no questions, consider asking and answering them yourself to prompt audience engagement.”
Summary: Reels
Reels is a brief video style that can be made and posted on Instagram to encourage engagement.
Ideas for simple-to-manage Reels.
Brief overview of news related to public services
Examples in practice.
- Individuals earning twice the minimum wage are required to report their income for tax purposes.
- Is it possible to divide the 13th salary into installments?
- Which companies are required to disclose information about wage transparency?
- What paperwork is needed to enroll items (…)?
- Is it considered a criminal offense to keep borrowed items without returning them?
By sparking interest in trending subjects or common interests, you can increase your visibility and establish a strong online presence.
Provide sustenance.
The feed on the main page of a social network shows the latest posts from the user’s followers. Here are some ideas for updating its content:
Show images of your workspace, team, or office updates. Check out the samples for reference.
Sharing photos with captions highlighting significant landmarks achieved by your workplace.
Some instances of these significant achievements include:
- History of the Office: inception, development, and selection of organizational structure.
- Legal events in which office members took part.
- Launching a book
- Congratulations to the employees who have been awarded prizes in the field of promotion.
- Congratulations to the employee for achieving a new academic qualification.
- Expansion of the physical workspace in the office.
- Engaging in a different sector of the law
- Provision of fresh services
Would you like to explore the topic further? Check out our article on “Social Media Marketing for Legal Practices” by clicking here.
How to utilize a photo carousel?
If your workplace has a social media team, content creation agency, or staff member skilled in creating web-based artwork, it is recommended to experiment with the following formats:
Suggested Options for Carousel:
- Card 1 – Significant legal issue with wide-reaching implications
- Card 2 – Positive Outcome
- Card 3 – If you’d like to learn more, feel free to ask any questions you have in the comments section.
Philosophical sayings that represent your professional mindset
By utilizing arts, Threads prints, or story creation tools, impactful phrases can aid in creating a sense of connection with your audience.
Here are a few recommendations:
- “The law embodies wisdom, and its inherent role is to enforce proper conduct and prohibit wrongdoings.” – Cicero
- “If the opportunity doesn’t come to you, create your own door.” – Milton Berle
- “The implementation of law enforcement is more crucial than its creation.” – Thomas Jefferson
- “Those who have never made a mistake have never attempted anything new.” – Albert Einstein
- “The beginning of any accomplishment is setting a goal.” – W. Clement Stone
- “Justice is the key to the greatness of nations.” – William Ewart Gladstone.
- “The true justice is the kind that serves the interests of all, not just a select few.” – Eleanor Roosevelt.
- “We become what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle
- “You can never predict the outcomes of your actions, but taking no action guarantees no results.” – Gandhi
- The power of righteousness should prevail over the righteousness of power. – Rui Barbosa
Text: Did this information prove to be useful?
You should also explore our additional content that can be very beneficial for legal professionals in 2024.
- Text: Interested in learning how Legis can assist in your office? Click here to discover the Legisbot, which can handle protocols and procedural inquiries via WhatsApp.
- Text: Furthermore, explore the services provided by Legis and the new developments introduced last year by clicking here!
To explore additional subjects and grasp the influence of technology in the legal field, check out the rest of the blog posts.
Make sure to stay informed by reviewing the 2024 Events and visit our website if you are interested in automation.