OAB has filed a lawsuit against a website for engaging in unauthorized advertising, advocating for the sale of goods, and customer service issues.
The document stated that the website offered a resolution platform for consumers and airlines, but actually focused on attracting customers and offering legal services in the guise of a business.
TRF2’s decision upheld the initial ruling that found the services provided by the website “naovoei. with” to be illegal.
OAB contended that online advertising enabled the accused to draw in customers from all areas.
It was noted in the decision that the website engaged in activities unique to advocacy.
- It was not just about informing stakeholders about their rights or addressing questions about commercial aviation.
- It not only provided direction to consumers on how to behave in situations involving their rights discovery.
- Its aim was to protect the interests of consumers against airlines, aiming to secure compensation for harm caused by the airlines.
The compensation system used was akin to the effective fees, with 30% of the compensation deducted directly from the amount paid by the company.
A significant portion of the ruling emphasized:
The company’s goal, as outlined on the website, was to protect consumers’ rights when dealing with airlines by recommending legal services.
How does it influence advocacy?
Lawyers must be mindful of legal marketing boundaries and effective strategies due to the widespread use and significance of marketing in today’s world.
Our team has identified this issue and curated some useful resources for you.
10 marketing strategies for attorneys
How to engage in legal marketing without being concerned about the OAB regulations?
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Learn more about
News regarding the action taken on the OAB website.